The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
author
Rafeh, Mir Abdur
Abbasi, Amir Zaib
Hollebeek, Linda Desiree
Ali, Muhammad Asghar
Ting, Ding Hooi
statement of authorship
Mir Abdur Rafeh, Amir Zaib Abbasi, Linda D. Hollebeek, Muhammad Asghar Ali, Ding Hooi Ting
source
Health marketing quarterly
publisher
Taylor & Francis
journal volume number month
Vol. 41, 4
year of publication
2024
pages
32 p
url
https://doi.org/10.1080/07359683.2024.2355378
subject term
tarbijad
kaasamine
sotsiaalmeedia
koroonakriis
tervisekäitumine
reklaam
keyword
advertising value
consumer engagement (CE)
COVID-19
Ducoffe’s advertising model
health-protective behavior
ISSN
0735-9683
notes
Includes bibliogr
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/21300
https://www.scopus.com/pages/publications/85195192724?inward
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=HEALTH%20MARK%20Q&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001362645700001
category (general)
Health professions
Terviseametid
Business, management and accounting
Äri, juhtimine ja raamatupidamine
category (sub)
Health professions. General Health Professions
Terviseametid. Üldised tervisevaldkonna elukutsed
Business, management and accounting. Marketing
Äri, juhtimine ja raamatupidamine. Turundus
quartile
Q3
TalTech department
ärikorralduse instituut
language
inglise