When gamification backfires : the impact of perceived justice on online community contributions
author
Leclercq, Thomas
Poncin, Ingrid
Hammedi, Wafa
Kullak, Aureliane
Hollebeek, Linda Desiree
statement of authorship
Thomas Leclercq, Ingrid Poncin, Wafa Hammedi, Avreliane Kullak, Linda D. Hollebeek
source
Journal of Marketing Management
publisher
Taylor & Francis Group
journal volume number month
Vol. 36, 5-6: The Future of Technology in Marketing; Utopia or Dystopia?
year of publication
2020
pages
p. 550-577
url
https://doi.org/10.1080/0267257X.2020.1736604
subject term
mängustamine
turundusstrateegiad
virtuaalkogukonnad
keyword
gamification
consumer engagement
online community
justice
experience
ISSN
0267-257X
notes
Bibliogr.: 128 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/19700187623
https://www.scopus.com/record/display.uri?eid=2-s2.0-85081647340&origin=inward&txGid=43ae521d8a5622e8c498ab56e1370f98
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20MARKET%20MANAG-UK&year=2022
https://www.webofscience.com/wos/woscc/full-record/WOS:000524204400001
category (general)
Business, management and accounting
Äri, juhtimine ja raamatupidamine
category (sub)
Business, management and accounting. Strategy and management
Business, management and accounting. Marketing
Äri, juhtimine ja raamatupidamine. Strateegia ja juhtimine
Äri, juhtimine ja raamatupidamine. Turundus
quartile
Q1
TalTech department
ärikorralduse instituut
language
inglise
Reserch Group
Marketing research group