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Experience marketing from a teaching and learning perspective [Online resource]

author
Leppiman, Anu
Riivits-Arkonsuo, Iivi
statement of authorship
Anu Leppiman, Iivi Riivits-Arkonsuo
source
Proceedings of 16th International Marketing Trends Conference, 16th IMTC 2017
location of publication
Paris
publisher
Marketing Trends Association
year of publication
2017
pages
10 p
conference name, date
16th International Marketing Trends Conference, January 26-28, 2017
conference location
Madrid, Spain
url
http://archives.marketing-trends-congress.com/2017/index.html
subject term
turundus
õpetamine
TalTech subject term
elamusturundus
TalTech department
ärikorralduse instituut
language
inglise
Leppiman, A., Riivits-Arkonsuo, I. Experience marketing from a teaching and learning perspective [Online resource] // Proceedings of 16th International Marketing Trends Conference, 16th IMTC 2017. Paris : Marketing Trends Association, 2017. 10 p. http://archives.marketing-trends-congress.com/2017/index.html