Experiences of teaching "experience marketing" at Tallinn Business School
author
Leppiman, Anu
Riivits-Arkonsuo, Iivi
statement of authorship
Annu Leppiman, and Iivi Riivits-Arkonsuo
source
Management Education for a Digital World : proceedings of the 24th CEEMAN Annual Conference : 28-30 September 2016, Tallinn, Estonia
location of publication
Bled
publisher
CEEMAN
year of publication
2016
pages
p. 64-65
conference name, date
24th CEEMAN Annual Conference, 28-30 September, 2016
conference location
Tallinn, Estonia
url
http://www.ceeman.org/docs/default-source/hc-presentations/proceedings-of-the-24th-ceeman-annual-conference.pdf?sfvrsn=0
subject term
kõrgharidus
turundus
elamusturundus
õpetamine
ISBN
978-961-93616-9-6
notes
Bibliogr. p. 65
CEEMAN = International Association for Management Development in Dynamic Societies
TalTech department
ärikorralduse instituut
language
inglise