Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : The roles of marketing strategy and app design
author
Ferdous, Ahmed Shahriar
Akareem, Husain Salilul
Viswanathan, Madhu
Hollebeek, Linda Desiree
Ringer, Allison
statement of authorship
Ahmed Shahriar Ferdous, Husain Salilul Akareem, Madhu Viswanathan, Linda D. Hollebeek, Allison Ringer
source
Industrial Marketing Management
publisher
Elsevier
journal volume number month
vol. 119
year of publication
2024
pages
p. 147-161
url
https://doi.org/10.1016/j.indmarman.2024.04.014
subject term
mobiilirakendused
mobiilturundus
väikeettevõtted
tehnoloogilised uuendused
e-äri
e-teenused
keyword
app-based mobile financial services
micro-enterprises
B2B subsistence markets
non-coercive power
relationship satisfaction
ISSN
0019-8501
notes
Bibliogr.: 82 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
scopus
TalTech department
ärikorralduse instituut
language
inglise