Antecedents of online word-of-mouth and memorable experience concept
author
Riivits-Arkonsuo, Iivi
Leppiman, Anu
statement of authorship
Iivi Riivits-Arkonsuo and Anu Leppiman
source
International journal of business and social research
journal volume number month
Vol. 5, 9
year of publication
2015
pages
p. 1-14 : ill
subject term
brändid
tarbijad
e-äri
turundus
suuline kommunikatsioon
keyword
gratitude
memorable brand experience
online word-of-mouth (WOM)
reciprocity
value co-creation
ISSN
2164-2540
notes
Bibliogr. p. 12-14
TalTech department
ärikorralduse instituut
language
inglise