The impact of consumer engagement with gamified branded apps on gameful experience in emerging markets: an empirical study
author
Abbasi, Amir Zaib
Hollebeek, Linda Desiree
Hassan, Maria
Ting, Ding
Salm, Eliis
Dikcius, Vytautas
statement of authorship
Amir Abbasi, Linda D. Hollebeek, Maria Hassan, Ding Ting, Eliis Salm, Vytautas Dikcius
source
Organizations and Markets in Emerging Economies
publisher
Vilnius University
journal volume number month
Vol. 15, 2
year of publication
2024
pages
p. 216 - 247
url
https://doi.org/10.15388/omee.2024.15.11
subject term
mobiilsed seadmed
tarbijad
brändid
mängustamine
keyword
branded mobile apps
consumer engagement
emerging markets
gameful experience
gamification
gamified mobile apps
social exchange theory
ISSN
2029-4581
notes
Bibliogr.: 94 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/21100787535
https://www.scopus.com/pages/publications/85213425652?inward
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=ORGAN%20MARKET%20EMERG%20E&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001383120400001
category (general)
Social sciences
Sotsiaalteadused
Economics, econometrics and finance
Majandus, ökonomeetria ja rahandus
Business, management and accounting
Äri, juhtimine ja raamatupidamine
category (sub)
Social sciences. Development
Sotsiaalteadused. Areng
Economics, econometrics and finance. Finance
Majandus, ökonomeetria ja rahandus. Rahandus
Economics, econometrics and finance. Economics and econometrics
Majandus, ökonomeetria ja rahandus. Majandus ja ökonomeetria
Business, management and accounting. Business and international management
Äri, juhtimine ja raamatupidamine. Äri- ja rahvusvaheline juhtimine
quartile
Q3
TalTech department
ärikorralduse instituut
language
inglise