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Blurred lines? Disentangling the roles of consumers' influencer- and brand engagement in shaping brand performance

author
Weiger, Welf H.
Giertz, Johann N.
Hammerschmidt, Maik
Hollebeek, Linda Desiree
statement of authorship
Welf H. Weiger, Johann N. Giertz, Maik Hammerschmidt, Linda D. Hollebeek
source
Journal of Business Research
publisher
Elsevier
journal volume number month
vol. 194
year of publication
2025
pages
art. 115280
url
https://doi.org/10.1016/j.jbusres.2025.115280
subject term
brändid
sotsiaalmeedia
turundus
kaasamine
riskid
keyword
brand engagement
influencer engagement
influencer marketing
parasocial relationships
social media
ISSN
0148-2963; 1873-7978
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Article at Scopus
TalTech department
Department of Business Administration
language
English
Weiger, W. H., Giertz, J. N., Hammerschmidt, M., Hollebeek, L. D. Blurred lines? Disentangling the roles of consumers' influencer- and brand engagement in shaping brand performance // Journal of Business Research (2025) vol. 194, art. 115280. https://doi.org/10.1016/j.jbusres.2025.115280