Online word-of-mouth in experience marketing, the voice of the consumers : on the example of Estonian social media users
statement of authorship
Iivi Riivits-Arkonsuo, Anu Leppiman
source
Listening to Consumers of Emerging Markets : proceedings of the 2014 Annual Conference of the Emerging Markets Conference Board
location of publication
New Delhi
publisher
Excel Books
year of publication
pages
p. 344-349
conference name, date
2014 Annual Conference of the Emerging Markets Conference Board, January 9-11, 2014
conference location
Noida, India
ISBN
978-81-928560-0-1
TalTech department
language
inglise
subject term
subject of location
Riivits-Arkonsuo, I., Leppiman, A. Online word-of-mouth in experience marketing, the voice of the consumers : on the example of Estonian social media users // Listening to Consumers of Emerging Markets : proceedings of the 2014 Annual Conference of the Emerging Markets Conference Board. New Delhi : Excel Books, 2014. p. 344-349.