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The role of sustainable social media marketing activities in raising bottom‐of‐the‐pyramid customers' engagement, satisfaction, and subjective well‐being

author
Al Amin, Md.
Rahman, Md Masudur
Hollebeek, Linda Desiree
Ul Islam, Jamid
Clark, Moira K.
statement of authorship
Md. Al Amin, Md Masudur Rahman, Linda D. Hollebeek, Jamid Ul Islam, Moira K. Clark
source
Business Strategy and The Environment
publisher
Wiley
year of publication
2025
pages
17 p
url
https://doi.org/10.1002/bse.70357
subject term
kliendid
kliendisuhted
sotsiaalmeedia
turundus
turundusstrateegiad
jätkusuutlikkus
keyword
bottom-of-the-pyramid
customer empowerment
customer engagement
social media marketing activities
subjective well-being
sustainability
ISSN
0964-4733
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
TalTech department
Department of Business Administration
language
English
Al Amin, Md., Rahman, Md M., Hollebeek, L. D., Ul Islam, J., Clark, M. K. The role of sustainable social media marketing activities in raising bottom‐of‐the‐pyramid customers' engagement, satisfaction, and subjective well‐being // Business Strategy and The Environment (2025), 17 p. https://doi.org/10.1002/bse.70357