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Visitors' destination brand engagement's effect on co-creation : an empirical study

author
Rather, Raouf Ahmad
Hollebeek, Linda Desiree
Smith, Dale L.G.
Kukk, Jana
Ghasemi-Marzbali, Ali
statement of authorship
By Raouf Ahmad Rather, Linda Hollebeek, Dale L.G. Smith, Jana Kukk, Mojtaba Ghasemi
source
The Routledge Companion to Corporate Branding
location of publication
London
publisher
Routledge
year of publication
2022
pages
17 p
url
https://doi.org/10.4324/9781003035749
subject term
kliendisuhted
brändimine
kohaturundus
ISBN
9781003035749
scientific publication
teaduspublikatsioon
classifier
3.1
TalTech department
ärikorralduse instituut
language
inglise
Reserch Group
Marketing research group
Rather, R., Hollebeek, L., Smith, D., Kukk, J., Ghasemi, M. Visitors' destination brand engagement's effect on co-creation : an empirical study // The Routledge Companion to Corporate Branding. London : Routledge, 2022. 17 p. https://doi.org/10.4324/9781003035749