compact view print

The effects of cosmopolitanism on consumer ethnocentrism, brand origin identification and foreign product purchases

author
Parts, Oliver
statement of authorship
Oliver Parts
source
International journal of business and social research
journal volume number month
Vol. 3, 11
year of publication
2013
pages
p. 30-44 : ill
subject term
tarbijakäitumine
tarbimisvalik
kaubamärgid
importkaubad
tarbijad
kosmopolitism
etnotsentrism
subject of location
Eesti
Sloveenia
keyword
cosmopolitanism
brand origin identification
foreign product purchases
Estonia
Slovenia
ISSN
2164-2540
notes
Bibliogr. p. 39-44
TalTech department
ärikorralduse instituut
language
inglise
Parts, O. The effects of cosmopolitanism on consumer ethnocentrism, brand origin identification and foreign product purchases // International journal of business and social research (2013) Vol. 3, 11, p. 30-44 : ill.