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Effective optimization of billboard ads based on CDR data leverage

author
Semassel, Imed Eddine
Ben Yahia, Sadok
statement of authorship
Imed Eddine Semassel, Sadok Ben Yahia
source
Journal of Telecommunications and the Digital Economy
publisher
Telecommunications Association Inc.
journal volume number month
Vol. 10, 2
year of publication
2022
pages
p. 76-95
url
https://doi.org/10.18080/jtde.v10n2.527
subject term
reklaam
andmed
telefonikõned
mobiiltelefonid
keyword
billboards
call detail records
outdoor advertising
rating scores
ISSN
2203-1693
notes
Bibliogr.: 26 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Journal metrics at Scopus
Article at Scopus
category (general)
Social sciences
Engineering
Business, management and accounting
Computer science
category (sub)
Social sciences. Communication
Engineering. Media technology
Business, management and accounting. Management of technology and innovation
Computer science. Computer science applications
Computer science. Computer networks and communications
quartile
Q3
TalTech department
tarkvarateaduse instituut
language
inglise
Reserch Group
Data science group
Semassel, I.E., Yahia, S.B. Effective optimization of billboard ads based on CDR data leverage // Journal of Telecommunications and the Digital Economy (2022) Vol. 10, 2, p. 76-95. https://doi.org/10.18080/jtde.v10n2.527