The effects of consumer cosmopolitanism on purchase behavior of foreign vs. domestic products
author
Parts, Oliver
Vida, Irena
statement of authorship
Oliver Parts, Irena Vida
source
Managing global transitions
journal volume number month
Vol. 9, 4
year of publication
2011
pages
p. 355-370 : ill
subject term
tarbijad
tarbijakäitumine
kosmopolitism
etnotsentrism
brändid
tooted
tarbimisvalik
subject of location
Sloveenia
keyword
cosmopolitanism
consumer ethnocentrism
knowledge of brand origins
foreign product purchase behavior
Slovenia
ISSN
1581-6311
notes
Bibliogr. p. 368-370
language
inglise