Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement : the impact of ethnicity
author
Bozkurt, Siddik
Gligor, David
Hollebeek, Linda Desiree
Sumlin, Cameron
statement of authorship
Sıddık Bozkurt, David Gligor, Linda D. Hollebeek, Cameron Sumlin
source
Journal of research in interactive marketing
publisher
Emerald Publishing
journal volume number month
vol. 19, 1
year of publication
2025
pages
p. 59-75
url
https://doi.org/10.1108/JRIM-09-2023-0317
subject term
sotsiaalmeedia
rahvuslik identiteet
rassid
diskrimineerimine
tumedanahalised
europiidid
ettevõtted
tagasiside
kliendid
keyword
social media
ethnicity
race
perceived discrimination
customer engagement
black consumers
white consumers
ISSN
2040-7122
scientific publication
teaduspublikatsioon
classifier
1.1
TalTech department
ärikorralduse instituut
language
inglise