Virtual reality through the customer journey : framework and propositions

statement of authorship
Linda D. Hollebeek, Moira K. Clark, Tor W. Andreassen, Valdimar Sigurdsson, Dale Smith
publisher
journal volume number month
vol. 55
year of publication
pages
art. 102056
keyword
meaning-making
brand relationship quality
ISSN
0969-6989
notes
Bibliogr.: 186 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
kvartiil
Q1
TTÜ department
language
inglise
Hollebeek, L. D., Clark, M. K., Andreassen, T. W. et al. Virtual reality through the customer journey : framework and propositions // Journal of retailing and consumer services (2020) vol. 55, art. 102056. https://doi.org/10.1016/j.jretconser.2020.102056