Consumers’ technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. consumer culture theory perspectives

author
Belk, Russell
statement of authorship
Linda D. Hollebeek, Russell Belk
source
International Journal of Research in Marketing
publisher
journal volume number month
vol. 38, 2
year of publication
pages
p. 387-401
keyword
Wellbeing
Consumer Culture Theory
ISSN
0167-8116
notes
Bibliogr.: 173 ref
scientific publication
teaduspublikatsioon
classifier
1.1
kvartiil
Q1
TTÜ department
language
inglise
Hollebeek, L., Belk, R. Consumers’ technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. consumer culture theory perspectives // International Journal of Research in Marketing (2021) vol. 38, 2, p. 387-401. https://doi.org/10.1016/j.ijresmar.2021.03.001