Exploring a customer engagement spillover effect on social media: the moderating role of customer conscientiousness

author
Kulikovskaja, Viktorija
Hubert, Marco
Grunert, Klaus G.
statement of authorship
Linda D. Hollebeek, Viktorija Kulikovskaja, Marco Hubert, Klaus G. Grunert Internet Research
journal volume number month
vol. 33, 4
year of publication
pages
p. 1573-1596
keyword
conscientiousness
survey research
ISSN
1066-2243
notes
Bibliogr.: 80 ref
scientific publication
teaduspublikatsioon
classifier
1.1
kvartiil
Q1
TTÜ department
language
inglise
Hollebeek, L. D., Kulikovskaja, V., Hubert, M., Grunert, K. G. Exploring a customer engagement spillover effect on social media: the moderating role of customer conscientiousness // Internet research (2023) vol. 33, 4, p. 1573-1596. https://doi.org/10.1108/INTR-08-2021-0619