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Using machine learning to improve brand management in an online environment

author
Iankovets, T.
Järvis, Marina
Fomin, O.
Chernobrovkina, S.
Shvets, S.
statement of authorship
Tetiana Iankovets, Marina Järvis, Olexander Fomin, Svitlana Chernobrovkina, Sofiia Shvets
source
International review of management and marketing
publisher
journal volume number month
vol. 15, 6
year of publication
pages
p. 118-125
url
ISSN
2146-4405
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
English
subject term
keyword
machine learning (ML)
brand management
content personalization
marketing strategies
social outreach
artificial intelligence (AI)
Iankovets, T., Järvis, M., Fomin, O., Chernobrovkina, S., Shvets, S. Using machine learning to improve brand management in an online environment // International review of management and marketing (2025) vol. 15, 6, p. 118-125. https://doi.org/10.32479/irmm.20649