When Net-Zero Goals Meet Zero-Sum Realities : New Insights on the CSR-Firm Value Effect and the Role of New Product Development Versus Marketing
author
statement of authorship
Hauke A. Wetzel, Maik Hammerschmidt, Linda D. Hollebeek
publisher
year of publication
ISSN
0737-6782
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
English
subject term
keyword
(environmental) sustainability
firm value
triple bottom-line performance
classifier
TalTech department
Wetzel, H.A., Hammerschmidt, M., Hollebeek, L.D. When Net-Zero Goals Meet Zero-Sum Realities : New Insights on the CSR-Firm Value Effect and the Role of New Product Development Versus Marketing // Journal of Product Innovation Management (2026)