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online word-of-mouth communication (keyword)
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1
journal article
Online word-of-mouth on brands and experience marketing
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Journal of management and change
2014
/
p. 43-55 : ill
journal article
Number of records 1, displaying
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keyword
14
1.
online word-of-mouth communication
2.
online word-of mouth (WOM) communication
3.
online word-of-mouth (WOM)
4.
electronic word of mouth (eWOM)
5.
word-of-mouth
6.
Word-of-mouth (WoM) behavior
7.
word-of-mouth (WOM) marketing
8.
word-of-mouth marketing
9.
co-word analysis
10.
word classes
11.
word counting
12.
word embedding
13.
word error rate
14.
word form emancipation
subject term
2
1.
Esthonian Word Company, metsatööstus
2.
Word (tarkvara)
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