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Hassan, Maria (author)

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journal article EST / journal article ENG

The impact of consumer engagement with gamified branded apps on gameful experience in emerging markets: an empirical studyAbbasi, Amir Zaib; Hollebeek, Linda Desiree; Hassan, Maria; Ting, Ding; Salm, Eliis; Dikcius, VytautasOrganizations and Markets in Emerging Economies2024 / p. 216 - 247 https://doi.org/10.15388/omee.2024.15.11 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

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