Investeeringute alusedKrumm, Kristo2011 https://www.ester.ee/record=b2719589*est Online content creators’ and viewers’ interdependent journeysHollebeek, Linda Desiree; Anselmsson, Johan; Adomaviciute-Sakalauske, Karina; Krumm, Kristo; Jansson, Johan; Wait, Marius; Ooi, Beewah; Riivits-Arkonsuo, Iivi; Lubbe, IsoldeServices marketing quarterly2024 / p. 296-318 https://doi.org/10.1080/15332969.2024.2364128