Virtual reality through the customer journey : framework and propositionsHollebeek, Linda Desiree; Clark, Moira K.; Andreassen, Tor W.; Sigurdsson, Valdimar; Smith, Dale L.G.Journal of retailing and consumer services2020 / art. 102056 https://doi.org/10.1016/j.jretconser.2020.102056 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS