Blurred lines? Disentangling the roles of consumers' influencer- and brand engagement in shaping brand performanceWeiger, Welf H.; Giertz, Johann N.; Hammerschmidt, Maik; Hollebeek, Linda DesireeJournal of Business Research2025 / art. 115280 https://doi.org/10.1016/j.jbusres.2025.115280 Article at Scopus The invisible leash: when human brands hijack corporate brands' consumer relationshipsGiertz, Johann N.; Hollebeek, Linda Desiree; Weiger, Welf Hermann; Hammerschmidt, MaikJournal of Service Management2022 / p. 485-495 https://doi.org/10.1108/JOSM-06-2021-0211 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS