Enhancing brand equity through sublime experience: The mediating role of consumers' branded content engagementWaqas, Muhammad; Wajid, Nauman; Khan, Muhammad Ali; Hollebeek, Linda Desiree; Urbonavicius, SigitasJournal of Consumer Behaviour2025 / 17 p https://doi.org/10.1002/cb.70002 Hallmarks and potential pitfalls of customer- and consumer engagement scales: A systematic reviewHollebeek, Linda Desiree; Sarstedt, Marko; Menidjel, Choukri; Sprott, David E.; Urbonavicius, SigitasPsychology & Marketing2023 / p. 1074 - 1088 https://doi.org/10.1002/mar.21797 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS In-game content purchase motivations (IGCPMs) : Conceptualization, scale development, and validationHussain, Ali; Hollebeek, Linda Desiree; Marder, Ben; Ting, Ding HooiInformation and management2025 / art. 104207 https://doi.org/10.1016/j.im.2025.104207 Unveiling the mindset : measuring consumer perception towards the dimensions of sustainabilityVaikma, HelenSustainable Futures2025 / art. 100616 https://doi.org/10.1016/j.sftr.2025.100616