Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspectiveDegutis, Mindaugas; Urbonavičius, Sigitas; Hollebeek, Linda Desiree; Anselmsson, JohanJournal of retailing and consumer services2023 / art. 103385 https://doi.org/10.1016/j.jretconser.2023.103385 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS Online Content Creators’ and Viewers’ Interdependent JourneysHollebeek, Linda Desiree; Anselmsson, Johan; Adomaviciute-Sakalauske, Karina; Krumm, Kristo; Jansson, Johan; Wait, Marius; Ooi, Beewah; Riivits-Arkonsuo, Iivi; Lubbe, IsoldeServices marketing quarterly2024 / p. 296-318 https://doi.org/10.1080/15332969.2024.2364128