From books to blogs : the digitalization journey of a contentpreneurMostafa, Hend; Apaydin, Marina; Gold, Shaun; Hammoda, Basel Osama Sayed AhmedContemporary entrepreneurship : global perspectives and cases2024 / p. 9-18 https://doi.org/10.4324/9781003371403-3 https://www.ester.ee/record=b5670538*est