Crafting conceptual proposition-based contributions: The 7C frameworkHollebeek, Linda Desiree; Srivastava, Rajendra K.; Clark, Moira K.; Urbonavicius, Sigitas; Lim, Weng MarcPsychology and Marketing2024 / p. 2396-2411 https://doi.org/10.1002/mar.22055 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS