Using machine learning to develop customer insights from user-generated contentMustak, Mekhail; Hallikainen, Heli; Laukkanen, Tommi; Ple, Loïc; Hollebeek, Linda Desiree; Aleem, MajidJournal of retailing and consumer services2024 / art. 104034 https://doi.org/10.1016/j.jretconser.2024.104034