The impact of consumer engagement with gamified branded apps on gameful experience in emerging markets: an empirical studyAbbasi, Amir; Hollebeek, Linda Desiree; Hassan, Maria; Ting, Ding; Salm, Eliis; Dikcius, VytautasOrganizations and Markets in Emerging Economies2024 / p. 216 - 247 https://doi.org/10.15388/omee.2024.15.11 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS