Value co-creation : a metatheory unifying framework and fundamental propositionsSaha, Victor; Hollebeek, Linda Desiree; Venkatesh, Mani; Goyal, Praveen; Clark, MoiraMarketing Intelligence & Planning2025 / p. 574-603 https://doi.org/10.1108/MIP-03-2024-0163 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS