The performance effects of ‘added cultural distance’in multinational expansion paths : generalizable and contextual determinantsHutzschenreuter, Thomas; Kleindienst, Ingo; Sengupta, Aditi Sarkar; Verbeke, AlainMultinational Business Review2026 / p. 1-35 https://doi.org/10.1108/MBR-04-2025-0104 https://centaur.reading.ac.uk/128026/