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Engaging with (vs. avoiding) personalized advertising on social media
Loureiro, Sandra Maria Correia
;
Hollebeek, Linda Desiree
;
Rather, Raouf Ahmad
;
Ruivo, Luis
;
Kaljund, Kristel
;
Guerreiro, Joao
Journal of marketing communications
2023
https://doi.org/10.1080/13527266.2023.2289044
Journal metrics at Scopus
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keyword
16
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perceived personalization
2.
personalization
3.
travel personalization
4.
consumer-perceived power
5.
Consumer-perceived value (CPV)
6.
perceived behavioral control
7.
perceived customer value theory
8.
perceived discrimination
9.
perceived environmental uncertainty (PEU)
10.
perceived general self-efficacy
11.
perceived health
12.
perceived justice
13.
perceived risk
14.
perceived safety
15.
perceived team effectiveness
16.
perceived usefulness
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