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Engaging with (vs. avoiding) personalized advertising on social media
Loureiro, Sandra Maria Correia
;
Hollebeek, Linda Desiree
;
Rather, Raouf Ahmad
;
Ruivo, Luis
;
Kaljund, Kristel
;
Guerreiro, Joao
Journal of marketing communications
2023
https://doi.org/10.1080/13527266.2023.2289044
Journal metrics at Scopus
Article at Scopus
journal article EST
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keyword
23
1.
perceived personalization
2.
personalization
3.
travel personalization
4.
web personalization
5.
consumer-perceived power
6.
Consumer-perceived value (CPV)
7.
perceived behavioral control
8.
perceived customer value theory
9.
perceived cyber risks and threats
10.
perceived discrimination
11.
perceived environmental changes
12.
perceived environmental uncertainty (PEU)
13.
perceived future experience
14.
perceived general self-efficacy
15.
perceived health
16.
perceived justice
17.
perceived risk
18.
perceived safety
19.
perceived stress
20.
perceived team effectiveness
21.
perceived usefulness
22.
perceived value of an innovation
23.
tourists’ perceived travel risk
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