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journal article
Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication
Dahrouj, Rasha
;
Itani, Omar S.
;
Hollebeek, Linda Desiree
;
Eslami, Hossein
;
Kassar, Abdul-Nasser
Journal of retailing and consumer services
2025
/
art. 104230
https://doi.org/10.1016/j.jretconser.2025.104230
journal article
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