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perceived effort worthiness (keyword)
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journal article EST
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journal article ENG
Customer brand engagement as a driver of psychological benefits of post-purchase green consumption
Rayne, Daniel
;
Hollebeek, Linda Desiree
;
Leckie, Civilai
;
Johnson, Lester
Marketing Intelligence & Planning
2025
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15 p
https://doi.org/10.1108/MIP-10-2024-0776
journal article EST
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journal article ENG
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keyword
23
1.
perceived effort worthiness
2.
best-effort communication
3.
consumer-perceived power
4.
Consumer-perceived value (CPV)
5.
perceived behavioral control
6.
perceived customer value theory
7.
perceived cyber risks and threats
8.
perceived discrimination
9.
perceived environmental changes
10.
perceived environmental uncertainty (PEU)
11.
perceived future experience
12.
perceived general self-efficacy
13.
perceived health
14.
perceived justice
15.
perceived life-meaning rewards
16.
perceived personalization
17.
perceived risk
18.
perceived safety
19.
perceived stress
20.
perceived team effectiveness
21.
perceived usefulness
22.
perceived value of an innovation
23.
tourists’ perceived travel risk
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