Millennials' brand attachment and ecological systems theory [Online resource]
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Proceedings of 15th International Marketing Trends Conference : January 21st-23rd 2016, Venice
2016
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p. 1-12 : ill
http://www.marketing-trends-congress.com/archives/2016/pages/PDF/RIIVITS-ARKONSUO_LEPPIMAN.pdf
Using augmented reality to strengthen consumer/brand relationships: The case of luxury brands
Arya, Vikas
;
Sethi, Deepa
;
Hollebeek, Linda Desiree
Journal of Consumer Behaviour
2025
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17 p. : ill
https://doi.org/10.1002/cb.2419
https://www.scopus.com/sourceid/17700156733
https://www.scopus.com/pages/publications/105001062114?origin=resultslist
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20CONSUM%20BEHAV&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001393210100001