Cocreated brand value : theoretical model and propositions
Hollebeek, Linda Desiree
;
Clark, Moira K.
;
Hammedi, Wafa
;
Arvola, Rene
Journal of Brand Management
2021
/
p. 413-428
https://doi.org/10.1057/s41262-021-00235-9
https://www.scopus.com/sourceid/17700156769
https://www.scopus.com/record/display.uri?eid=2-s2.0-85103225980&origin=inward&txGid=29cb204764a610554ca041f2ecf67dc0
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20BRAND%20MANAG&year=2022
https://www.webofscience.com/wos/woscc/full-record/WOS:000632756200001