Demystifying consumer digital cocreated value : social presence theory-informed framework and propositions
Hollebeek, Linda Desiree
;
Clark, Moira K.
;
Macky, Keith
Recherche et applications en marketing
2021
/
p. 24-42
https://doi.org/10.1177%2F2051570720961986
https://www.scopus.com/sourceid/21100788292
https://www.scopus.com/record/display.uri?eid=2-s2.0-85094651262&origin=inward&txGid=8451b4ed2ca9ef8b85e1650f0be30c78
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=RECH%20APPL%20MARKET-ENG&year=2022
https://www.webofscience.com/wos/woscc/full-record/WOS:000598808600001
Using augmented reality to strengthen consumer/brand relationships: The case of luxury brands
Arya, Vikas
;
Sethi, Deepa
;
Hollebeek, Linda Desiree
Journal of Consumer Behaviour
2024
/
17 p
https://doi.org/10.1002/cb.2419