The invisible leash: when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda Desiree
;
Weiger, Welf Hermann
;
Hammerschmidt, Maik
Journal of Service Management
2022
/
p. 485-495
https://doi.org/10.1108/JOSM-06-2021-0211
https://www.scopus.com/sourceid/19600157901
https://www.scopus.com/record/display.uri?eid=2-s2.0-85125814856&origin=inward&txGid=5a43b5dba87949f7619e427d534598cd
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20SERV%20MANAGE&year=2022
https://www.webofscience.com/wos/woscc/full-record/WOS:000763366900001