Blurred lines? Disentangling the roles of consumers' influencer- and brand engagement in shaping brand performance
Weiger, Welf H.
;
Giertz, Johann N.
;
Hammerschmidt, Maik
;
Hollebeek, Linda Desiree
Journal of Business Research
2025
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art. 115280
https://doi.org/10.1016/j.jbusres.2025.115280
https://www.scopus.com/pages/publications/105002674626
The invisible leash: when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda Desiree
;
Weiger, Welf Hermann
;
Hammerschmidt, Maik
Journal of Service Management
2022
/
p. 485-495
https://doi.org/10.1108/JOSM-06-2021-0211
https://www.scopus.com/sourceid/19600157901
https://www.scopus.com/record/display.uri?eid=2-s2.0-85125814856&origin=inward&txGid=5a43b5dba87949f7619e427d534598cd
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20SERV%20MANAGE&year=2022
https://www.webofscience.com/wos/woscc/full-record/WOS:000763366900001