- Enhancing brand equity through sublime experience: The mediating role of consumers' branded content engagementWaqas, Muhammad; Wajid, Nauman; Khan, Muhammad Ali; Hollebeek, Linda Desiree; Urbonavicius, SigitasJournal of Consumer Behaviour2025 / 17 p https://doi.org/10.1002/cb.70002
- Hallmarks and potential pitfalls of customer- and consumer engagement scales: A systematic reviewHollebeek, Linda Desiree; Sarstedt, Marko; Menidjel, Choukri; Sprott, David E.; Urbonavicius, SigitasPsychology & Marketing2023 / p. 1074 - 1088 https://doi.org/10.1002/mar.21797 https://www.scopus.com/sourceid/14014 https://www.scopus.com/record/display.uri?eid=2-s2.0-85148479145&origin=inward&txGid=169d3b878de613f0ad189e1b9db81e4c https://jcr.clarivate.com/jcr-jp/journal-profile?journal=PSYCHOL%20MARKET&year=2023 https://www.webofscience.com/wos/woscc/full-record/WOS:000937657500001
- In-game content purchase motivations (IGCPMs) : Conceptualization, scale development, and validationHussain, Ali; Hollebeek, Linda Desiree; Marder, Ben; Ting, Ding HooiInformation and management2025 / art. 104207 https://doi.org/10.1016/j.im.2025.104207
- Unveiling the mindset : measuring consumer perception towards the dimensions of sustainabilityVaikma, HelenSustainable Futures2025 / art. 100616 https://doi.org/10.1016/j.sftr.2025.100616