Hallmarks and potential pitfalls of customer- and consumer engagement scales: A systematic review
Hollebeek, Linda Desiree
;
Sarstedt, Marko
;
Menidjel, Choukri
;
Sprott, David E.
;
Urbonavicius, Sigitas
Psychology & Marketing
2023
/
p. 1074 - 1088
https://doi.org/10.1002/mar.21797
https://www.scopus.com/sourceid/14014
https://www.scopus.com/record/display.uri?eid=2-s2.0-85148479145&origin=inward&txGid=169d3b878de613f0ad189e1b9db81e4c
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=PSYCHOL%20MARKET&year=2023
https://www.webofscience.com/wos/woscc/full-record/WOS:000937657500001