Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali
;
Abbasi, Amir Zaib
;
Hollebeek, Linda Desiree
;
Schultz, Carsten D.
;
Ting, Ding Hooi
;
Wilson, Bradley
Journal of services marketing
2022
/
p. 398–415 : ill
https://doi.org/10.1108/JSM-05-2020-0164
https://www.scopus.com/sourceid/130049
https://www.scopus.com/record/display.uri?eid=2-s2.0-85111828250&origin=inward&txGid=afa612629aa187bd9edb3dfeefcdc7c7
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20SERV%20MARK&year=2022
https://www.webofscience.com/wos/woscc/full-record/WOS:000683764200001