Leveraging social media advertising to foster female consumers’ empowerment and engagement: The role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda Desiree
;
Higgins, E. Tory
Journal of Advertising
2023
/
p. 688 - 705
https://doi.org/10.1080/00913367.2023.2255251
https://www.scopus.com/sourceid/28179
https://www.scopus.com/record/display.uri?eid=2-s2.0-85173985569&origin=inward&txGid=538d9c35eca4dc3939723f89c180b6a7
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20ADVERTISING&year=2023
https://www.webofscience.com/wos/woscc/full-record/WOS:001075312000001