Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness
Luo, Xi
;
Cheah, Jun-Hwa
;
Hollebeek, Linda Desiree
;
Lim, Xin-Jean
Journal of retailing and consumer services
2024
/
art. 103644, 15 p. : ill
https://doi.org/10.1016/j.jretconser.2023.103644
https://www.scopus.com/sourceid/22992
https://www.scopus.com/pages/publications/85177774028?inward
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20RETAIL%20CONSUM%20SERV&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001126037900001