The role of consumer speech acts in brand activism: A transformative advertising perspective
Fletcher-Brown, Judith
;
Middleton, Karen
;
Thompson-Whiteside, Helen
;
Turnbull, Sarah
;
Tuan, Annamaria
;
Hollebeek, Linda Desiree
Journal of Advertising
2024
/
p. 491-510
https://doi.org/10.1080/00913367.2023.2288828
https://www.scopus.com/sourceid/28179
https://www.scopus.com/record/display.uri?eid=2-s2.0-85181221252&origin=inward&txGid=4fa25831ffdd1cb00a3a076b04f32fed
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20ADVERTISING&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001132889600001