Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
;
Hollebeek, Linda Desiree
Psychology and Marketing
2024
/
p. 1597-1613 : ill
https://doi.org/10.1002/mar.21999
https://www.scopus.com/sourceid/14014
https://www.scopus.com/pages/publications/85189779241?inward
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=PSYCHOL%20MARKET&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001195198100001