Crafting conceptual proposition-based contributions: The 7C framework
Hollebeek, Linda Desiree
;
Srivastava, Rajendra K.
;
Clark, Moira K.
;
Urbonavicius, Sigitas
;
Lim, Weng Marc
Psychology and Marketing
2024
/
p. 2396-2411
https://doi.org/10.1002/mar.22055
https://www.scopus.com/sourceid/14014
https://www.scopus.com/pages/publications/85196307452?inward
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=PSYCHOL%20MARKET&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001248777000001