• Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communicationDahrouj, Rasha; Itani, Omar S.; Hollebeek, Linda Desiree; Eslami, Hossein; Kassar, Abdul-NasserJournal of retailing and consumer services2025 / art. 104230 https://doi.org/10.1016/j.jretconser.2025.104230